Oct 29, 2016 | COLLABORATIONS, FEATURES, MUSIC

Beyoncé Dons Visor Crown in 7/11 Video

Beyoncé’s New Clothes: Visor Donned as Visor Crown in 7/11 Video

The striking headpiece that has long distinguished itself as a WXYZ Jewelry signature, recently received the highest honor fashion and pop culture can bestow: a shout out from Beyoncé. Needless to say, we’re feeling a bunch of hashtags and emojis, including #blessed about it — for what is more flattering than being selected among all the luxury jewelry brands in the land to crown Queen Bey’s regal head? It’s a real life Disney princess fairytale — without the prince. And though we’re honored, we can’t say we’re altogether shocked. WXYZ is the first to acknowledge that the Visor Crown perfectly captures the sporty, carefree vibe of the insanely viral 7/11 video. At the same time, the impeccable quality of our core materials and the royalty-grade design broadcast O-P-U-L-E-N-C-E fit for the inimitable Bey.

 

As Beyoncé sweetly spins around her suite looking fabulous in off-duty garb, she may tease that she’s “fresher than you” — and tbqh everybody — but we’re proud to have contributed to that freshness in a majorly sassy way. The tall cap and grand triangulated visor, which was flipped upside down by a brilliant stylist (or perhaps Bey herself), glows halo-like (get it?) from its gleaming gold frame, picking up the mischievous sparkle in her eyes. Its height and structure command authority, which further emphasizes that the visor caps are unmissable statement pieces. As is the custom in pop monarchies, all the ladies and gentlemen of the court, swept up in the latest sensation, are rushing to add the visor to their shopping lists. They haven’t overlooked the WXYZ stacked gold bracelets glamming up her Buddha pose either.

We’re so pleased that Bey and her team selected these particular pieces because they’re exemplary of our brand’s vision — to create pieces at the intersection of the unexpected and the obvious. Through designs that are as accessible as they are fantastical, WXYZ pieces disrupt expectations for fashion accessories and fuse the concepts of jewelry, sculpture, and apparel into one design concept.  Like wearing a Givenchy dress with a sweatshirt and a WXYZ geodesic dome on your dome, for instance.

 

In the crazy fun milieu of the video — which marries lavish grandeur with kicking it with your fam at the Holiday Inn — the headpiece en-cap-sulates (pun intended) the free-spirited, edgy attitude of our pieces. Look no further than Bushwick, a Brooklyn neighborhood known for having too much fun, for looks that are both on point for a warehouse dance party and streamlined enough for meeting your agent in Manhattan. In other words, we got you.

So, as the lucky designer of the crown jewels, WXYZ will now exercise our new status to declare Givenchy gowns, sick beats, lemonade, booty smacking, and WXYZ headpieces for all!